A stylish, practical office not only has a big impact on the mood of the people who work there, but also on efficiency and creativity. That's why it pays to furnish and decorate an office to a high standard, even if it's "just" for employees to work in. And if the planned space is to be used as a webshop, showroom and office, it is particularly important that the furnishings are well thought out, professionally designed and properly executed. After all, customers are more likely to come in and return to a shop where they like not only the products but also the atmosphere of the shop.
We were asked to design and furnish the conversion of such a multifunctional shop.
Pixel gamer shop is a webshop and showroom in one. Although the online shop is the main source of traffic, customers who buy higher value products (e.g. gamer chairs) often visit the shop to try out the products in person before ordering online, which is why it is particularly important to have a sophisticated look and functional shop.
During the design process, we kept in mind the need to separate these two functions (office, showroom).
Previously, the office area was separated from the rest of the shop by just a few low mobile screens. Our custom-designed modular furniture and partitions provide a partial separation of the office desks from the showroom, while also allowing the aesthetic display and testing of a wide range of products. The partitions perform a dual function: they act as filing cabinets on the workstation side and creative product display stands on the customer side.
Prior to the conversion, the display of large quantities of sample products (mainly mice and keyboards) was chaotic, and the range of products on the tables was messy and opaque.
For the proper presentation and storage of the assortment, a modular furniture unit around a pillar in the middle of the store has been designed, where large quantities of packaged products can be stored in the lower cabinets, while the open upper part allows for a clear presentation and sampling of the entire range.
The design of the wall racks allows for a variety of product displays; wooden, metal and glass shelves can be placed in the racks, while small sheet shelves and various hooks can be hung in the perforated back panels. The modular shop fittings can be flexibly adapted to the ever-changing product range.
To make the best use of the available display space, we used small gondolas, complemented by glass shelves that provide an attractive and clear display of products.
When furnishing a shop, it is important not only to be functional, but also to create innovative shop fittings and a unique atmosphere. It is also important to ensure that the shop's furnishings, materials, colours, lighting, signage, and ambience are in line with the company's image, contribute to brand and company awareness, and provide a lasting experience for customers.
So we placed logos on the column and counter, and added moody RGB LED lighting to the left wall where product tasting and viewing of gamer tournaments and broadcasts take place.
Can you tell us what problems you are currently facing or would you like to ask us any questions about setting up your business?
Wherever you are in the process of setting up your business, we look forward to reading your questions and answering them. Contact us at the following e-mail address: info@amashop.hu
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