In our previous article, entitled: "What makes your business unique and unforgettable? The principles of customer-centric store design", we wrote about the principles and considerations that should be kept in mind when designing any modern and customer-friendly shop interior.
These principles provide a design framework that includes the following steps:
The layout, style and layout of the shop, the window display, the interior and exterior advertising signs, the information signs, the coverings, the colour of the walls, the furniture and other fittings, the lights, the music, the scents, must be consistent with each other and with the brand.
All this to ensure customer comfort, a carefree time, an unforgettable shopping experience and to contribute to increased sales.
This article will continue to focus on customer-friendly shop fittings. We briefly describe the process of designing shop fittings that encourage customers to buy, and the importance of coordinating the different planning steps.
We will go through the following points in detail:
Allocating and organising the available space is the first and most important planning step. A well-organised shop ensures customer information and comfort, and increases the sense of security for customers.
If the customer can quickly familiarise themselves with the premises and browse the shop, they will be less stressed and won't waste valuable time searching endlessly.
Therefore, the layout of the shop key to sales. Different layouts are recommended for different types of stores and product categories.
The four most commonly used floor plans:
(We will provide detailed information on the layout of the floor plan with illustrations and descriptions in a later article.)
Supporting sales targets determination of the layout of the floor plan allows you to plan the entire customer journey and purchase process.
For the customer entering the shop a clear transport route or possible routes should be identified. It is important that the shop is transparent, with products grouped and labelled so that customers do not feel lost and helpless.
Clever product grouping and display, appropriate product display systems, good visual communication, expert support staff and the opportunity to gain experience ensure actively involve customers in the purchasing process.
Successful stores literally plan the customer experience and the impact on customers throughout the entire shopping process.
Modern consumers are extremely busy and tend to buy in a hurry. A shopper-friendly store design is to slow down consumers, increase the time spent in the shop, encourage them to browse, discover something new and eventually buy.
To slow shoppers down, you can use an eye-catching product display stand near the entrance, on which you can place your key products to make them stop and think.
By stopping customers near the entrance, you can give them the opportunity to learn more about your business, your products and at the same time encouraging them to move towards the inside of the shop.
It is important that the "decompression zone" is spacious enough to avoid a sense of congestion and congestion. Make sure that there is plenty of space for spectators, outbound and inbound shoppers to pass each other.
A busy, overcrowded store has a negative impact on the perception of the store and product quality. It is vital that there are open spaces in the shop where shoppers can stop, rest, think, or even sit down.
For example, a small reading corner in a women's clothing store can be a good way to "pamper" waiting men.
After the deceleration zone highlight the accent wall of the shop, where you want to draw the attention of the customer. The attention-grabbing wall will draw the customer in and make them want to go in that direction. In most cases this is the right-hand wall of the shop.
Numerous studies and research show that, in most cases, shoppers, after entering a shop, are turn to the right side of the shop. The phenomenon is explained by the fact that most of the world's population is right-handed, reaching for things with their right hand and therefore tending to move to the right when entering a shop.
In practical planning, the main attention wall In addition to the "right-hand rule", the shape of the shop (square, oblong, polygonal, possibly amorphous), the location and size of the entrance door (central or at one of the edges, possibly in the corner) and the layout options are also important factors in the design of the shop.
Particular care and expertise is required to find the best way to support your sales objectives and present your product range choice of shop fitting system and customisation.
Shop fitting systems are very are diverse and offer countless opportunities to create a sophisticated and clear shop. There are vertical, horizontal and point-to-point shop fitting systems, pedestal systems, wall-mounted column systems, exposed or concealed structure systems.
If you can, make sure you get professional help to choose the right system!
The sophisticated shop fitting system is modular, easy to expand, transform, move, personalise and, with the right accessories and finishes, can be completely customised. It provides ergonomic product display and storage, allows for product grouping and efficient merchandising.
Designed to meet sales targets furniture, storage, product displays, accessories and by positioning them appropriately, we can guide shoppers' attention and movement around the store step by step.
A special product display stand, an interesting colour or shape will surprise and attract the attention of your customers.
You should use these the visual elements positioned so that they are visible from as many places as possible. They are usually most effective at the end of traffic routes or at the intersection of two traffic routes.
From sales counter (customer service counter or cash desk) offer business owners another opportunity to increase customer satisfaction and sales.
A unique-looking customer counter provides an emotional connection with the brand. The ergonomic design gives salespeople the opportunity to to serve customers quickly and professionally and to provide advice.
You can support impulse buying with professionally placed complementary products on or near the counter.
An integral part of the interior design of any sophisticated shop is the lighting concept designing. Good general lighting is essential, which contributes to customer comfort and helps them to find their way around.
From general lighting in addition to products and product groups local illumination is also essential. This will ensure attention is drawn to the important details and draw the customer's attention.
Local illumination of product groups we can highlight less busy zones, and enhance the customer experience with interesting light and shadow effects.
Modern shop fitting systems allow for special local lighting solutions: hidden cable management, low-voltage sockets, track-mounted LED lighting, movable and relocatable spotlights can further enhance product highlighting.
Placed in the shop with advertising signs, displays and inscriptions can help inform and guide shoppers around the store. These information signs should contain clear, unambiguous signage, be easy to read and understand, and should be designed to match the brand and other elements of the shop's décor.
These signs can contain more than just inscriptions, often pictures and pictograms are much more meaningful than simple inscriptions. The images and photos of life convey emotions, draw attention to product groups and their uses.
The effect can be enhanced with monitors, digital displays and illuminated posters.
You only have a few seconds to grab the attention of shoppers passing by, surprise them, make them curious and encourage them to enter the shop. An with an impressive shop window can make a positive first impression on customers.
An effective showcase opens up creative possibilities for interpretation and use, telling a story, always focusing on a product, its use, a way of life.
Despite the fact that the role of first impressions is of paramount importance in influencing consumer behaviour, it is worth leaving this task to the end of the design process. By this time, you have a clear idea of the interior design and can ensure that the window and the interior of the shop are in harmony.
Designing a shopper-friendly store and creating an unforgettable customer experience requires complex and detailed planning. Can you tell us what problems you are currently facing or would you like to ask us any questions about setting up your business?
Wherever you are in the process of setting up your business, we look forward to reading your questions and answering them. Contact us at the following email address: info@amashop.hu
And if you feel that your friends and business partners could benefit from this article, don't forget to share it with them so that they can get closer to their dream store.
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